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This web site viaweb.co.za states the following, "Offers general consulting services Web Development planning, business consulting, technical consulting, in addition to Internet and Intranet services, which is the key to the success of any Internet or Intranet project." We noticed that the webpage stated " We have people specializing in information design - understanding your website objectives, target audience, information structures, layouts, navigation and programming - such that every single screen delivers value to you." It also said " We believe that the true benefit of the web lies in its seamles." The header had Marketing Leaders in South Africa as the highest ranking optimized keyword. It is followed by internet marketing company, marketing, and web site marketing which isn't as ranked as highly as Marketing Leaders in South Africa. The next words viaweb.co.za used was net marketing. lead generation was included but will not be seen by web engines.